Women in Enterprise: Ashford Mumpreneurs – Doreene Gilbert-Addo

This month we’ve talked to Doreene Gilbert-Addo – Ashford Mumpreneur who runs Dee’licious Cupcakes, a company based in Ashford specialising in tasty celebration cakes for any occasion, ranging from highly styled and decorated cakes and cupcakes to brownies and sweet breads.


  1. What made you start up as a Mumpreneur?

I started as a mumpreneur after I had my first child. I faced lots of challenges as a first-time mum and felt very low at times. Being at home whilst on maternity leave I started to bake as a way to occupy and focus my mind and to have a moment away from feeding and changing nappies. I had always enjoyed baking and cooking from a young age. My mother would take me into the kitchen to watch her cook and I would watch and ask her questions. I am very ambitious and I like to set goals for myself so I always wanted to be doing something which my children could be proud of and set a good example for them.


  1. What have you most enjoyed about being a Mumpreneur so far?

As a mumpreneur I have enjoyed being able to challenge and motivate myself daily to continue and improve upon the skills I have learnt and the journey I have started. I particularly love seeing my customers reactions to their cake or reading their feedback, it fills me with joy and accomplishment to know I that I have been a part of helping to create their memories. Also my children’s faces when I finish cake orders and they ask questions about how I was able to do it.


  1. What is the main challenge you’ve faced as a Mumpreneur?

One of the main challenges I have faced is being able to juggle so many tasks, like my business, being a mother and wife through extreme tiredness. I often feel guilty for not being able to spend much more time with my children as baking requires lots of times and preparation. Also, to keep the sense of belief and strength in knowing that what I am doing I will succeed at.


  1. What, if anything, would you have done differently?

I cannot really pin point a particular thing which I may have done differently because, I do believe that everything happens for a reason. If I think about what I would have done differently there could honestly be lots of things. I have reached the point which I am at now because, this is truly how it was meant to be. Although I do continue to try and have more self-belief in myself and my abilities as a business women.


  1. What key piece of advice would you give to anyone thinking of taking the plunge?

 ‘It is never too late to be what you might want to be or might have been’

It is very important to try and have a clear vision of the path you hope to take and where you want it to lead you. Surround yourself with people who are thinking of doing something similar to you or who is already doing it. Be open to learning new skills and research as much as possible, but most of all do not doubt yourself because you can do it.


  1. Is there anything else you’d like to add? 

Something which I always remember and came across at the beginning of this journey is this quote by someone who inspires me, Oprah Winfrey.

Never lose sight of the vision, it will bring you forward’ – Oprah Winfrey

Know who you are and remember who you are as a person and the values you have, anything is possible.


Don’t forget Mums in Ashford members receive 10% off Doreene’s cakes and baking classes!!! Sign up to become a Member to access this discount and many more.


To see examples of Doreene’s delicious creations, visit the Dee’licious Cupcakes Facebook Page here and website here.

Follow her on Twitter: @CakesDeelicious, and Instagram:  deelicious_cupcakes. 

Mums in Ashford – supporting, celebrating and inspiring local mumpreneurs


Ashford Finalist